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Adidas Blog Post #4
In today’s world, marketers pick and choose from a variety of different metrics that align with their objectives. According to Frost & Strauss (2014)“ web analytics and many other techniques allow marketers to keep track of every mouse click and use it to improve strategy, efficiency and effectiveness” (p. 6). I analyzed Adidas.com web performance…
Adidas Blog Post #3
a. Lately, “Adidas has become a leader in leveraging digital channels to promote and sell their products” as part of their marketing strategy (Calderon, 2018). Adidas believes the customer is above all and as a result tailors its content by buyer. According to Calderon (2018), “the company understands that online messaging can be tailored to…
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